There is a business model in place today in the automotive lift industry that poses potential risks for the uninformed buyer. A master distributor purchases garage equipment products, like car lifts and tire equipment, from overseas and places them in strategic warehouses around the country for sale through a secondary distributor network.
While some of these secondary distributors have prior experience selling car lifts and other garage equipment, many are simply internet stores that have no technical knowledge of the products. Beware of these “stores”. The car lifts that these types of distributors sell are typically unbranded. Furthermore, they provide no warranty or service support and have no service and warranty parts. Product returns are difficult at best. And all of these functions must be handled through the master distributor who the buyer does not know!
Why wouldn’t a legitimate company want their name on the products they sell? Typically, because these distributors don’t stock or ship their own products, it is not possible for them to affix a nameplate or decal to the car lift. There are lots of other reasons for having an unbranded product, and none of them are good for the consumer. Maybe they are dodging a state sales tax authority or don’t have the required product liability insurance. Maybe they know that it is difficult to give a poor online review of an unbranded product. But I believe the biggest reason is to dodge warranty and service issues after the sale.
At Eagle we receive numerous calls in our service and parts department where the caller has no idea of the brand of automotive lift in their shop. Many can only give us the 
manufacturer’s name off of the power unit. Sometimes we can help them identify the lift, but many times we can’t. Think about that. If you can’t find the seller to get a replacement cable how will you locate them if there is an accident involving the car lift?
An automotive lift with no name should frighten you. Certainly brand names can cost a little more but with that comes assurance that the company will stand behind its product. And that can mean a lot if you are the person working on a vehicle supported by that no name lift!
About Eagle Equipment
The Eagle brand has been a trusted resource in the industry since 1954. Our corporate offices, showroom and a 70,000 sq. ft. plant is located in Greensboro, North Carolina. We’re excited to offer you great products, great prices and a knowledgeable sales staff to help you find what you need. Our in-house sales and customer service team have over 50 years of collaborative experience and product knowledge to answer any questions you might have, as well as provide after-sales support for warranty claims, repairs or parts/service.
Hours
Monday through Thursday:
8:00 AM until 5:30 PM EST Office Hours
8:00 AM until 7:30 PM EST Phone Hours
Friday:
8:00 AM until 5:30 PM EST Office Hours
8:00 AM until 6:30 PM EST Phone Hours
Visit Us
We welcome you to visit us during normal office business hours.
Corporate Office, Showroom, Warehouse and Manufacturing Plant.
4810 Clover Road
Greensboro, NC 27405
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To read more about Eagle Equipment, check out our “About Us” Page.